Low Harm Hedonism Initiative

ARC Laureate Fellowship

The Low Harm Hedonism Initiative will develop and validate a new theory that explains, predicts, and elicits pro-environmental conduct among consumers in enjoyment-focused settings. It will challenge the assumption of conventional theories about universal drivers of human behaviour, asserting instead that increased enjoyment or changed infrastructure are needed to boost pro-environmental actions in hedonic contexts.

The outcome and benefits will be effective, evidenced-based social interventions that reduce the huge environmental burden of tourism and other enjoyment-focused activities, without reducing customer satisfaction and without financially burdening businesses.

About our research

This five-year research program is funded by the Australian Research Council's Laureate Fellowship scheme (project number FL190100143).

Our research forms part of the Australian Institute for Business and Economics Sustainability research area and the Business School Business Sustainability Initiative.

Low Harm Hedonism Initiative team in UQ's Global Change Institute building

Meet our research team

CETT award image

Low Harm Hedonism Initiative received a CETT Alimara Barcelona Award for applied research in responding to the challenges faced by the tourism and hospitality industry.