Researcher biography

Michele Levine was born with a passion for people and what makes them tick, social justice and an insatiable curiosity about life.

With over 30 years’ experience as a researcher, Michele has been responsible for thousands of surveys, including many of the largest research projects ever undertaken in Australia, many of which continue to play a critically important part in shaping our society today.

With a fundamental belief in the empowering value of information, Michele was instrumental in the development and refinement of Roy Morgan Single Source, the world’s leading consumer study (based on over 50,000 interviews a year) and, in 2010, the introduction of the Roy Morgan Business Survey.

Since her appointment as CEO in 1992, Michele has been responsible for the launch of Roy Morgan Single Source in other markets, including New Zealand and Indonesia and is driving the impressive global growth of the Company in major markets like the USA and UK.